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A sneak peek into our conversation with @PrahladKakar

Posted on July 12, 2016 0

We got a chance to meet the Ad Guru of India and we didnโ€™t let it go empty handed. Following are some of his views which he shared on digital media and advertising before the event ๐Ÿ™‚

โ€œTraditional media is one-sided whereas, digital media opens up all kinds of possibilities for two way interaction.โ€
โ€œTraditional media is one-off, we create something and then wait for results, whereas, digital media is the opening of multiple relationshipsโ€

On asking about the brand value and storytelling in traditional as well in digital media, he said,
โ€œThough the brand value and the storytelling capabilities around the brand will remain the same but in digital media one can have the possibility of keeping the ends open endedโ€

Prahlad told that โ€œAdvertising is pretty similar to a football match which has gone into extra time, it is called sudden death. There is no past and no future. You are as good as your last piece of work. It requires that spirit of competition and keeping up with the good work.โ€

During his stage talk with the audience, Prahlad stressed upon the importance of social media to the brands and how social media has given the flexibility to reach to a broader audience and get their feedback. The generation today is getting more and more inclined to shopping online, getting reviews and abiding by the trusted sources. So the future of social media is interacting with the consumers and building campaigns which revolve around dialogues where stories can be told.

A standing ovation with a shouting applause, Prahladโ€™s session was a great motivation and a learning experience. The tweets say the rest:

Advertising is all about HOPE. Pralad Kakar speaking at #SMDayPune pic.twitter.com/LrZjy2fpF3

— Pradnya (@Digital_Prads) June 30, 2016

Creativity is your hope for tomorrow. We are all dreamers. – @PrahladKakar #SMDayPune

— Gautam Ghosh (@GautamGhosh) June 30, 2016

Wit and brilliance at it's best. Listening to advertising guru @PrahladKakar #SMDayPune #socialmedia pic.twitter.com/3be326J0PY

— Sonika M (@sonika_sonik) June 30, 2016

Such an honour to listen to Advertising Guru, one & only, @PrahladKakar. All thanks to #SMDayPune #SMDay2016 pic.twitter.com/8rBnc1WnEP

— Sheetal Kuchekar (@sheetalkuchekar) June 30, 2016

Only @PrahladKakar can entwine sex, pranayam and feminism brilliantly #SMDayPune

— Monty (@b_montz) June 30, 2016

"I became a scuba diver, because the sea is the greatest teacher there ever can be" says @PrahladKakar #SMDayPune

— Gautam Ghosh (@GautamGhosh) June 30, 2016

Ad campaign is nothing just a hope for the people – @PrahladKakar at #SMDayPune

— Yogesh Mohod (@YogeshMohod32) June 30, 2016

No idea what not to tweet as his each word is a lesson in itself! @PrahladKakar #SMDayPune

— Deeksha Shukla (@ADeeksha1) June 30, 2016

Highlight of the day! #SMDAYPune #SocialMediaDay
Thanks @SocialChamp for this treat ๐Ÿ™‚ pic.twitter.com/99Gs2nz9Sq

— Rahul Bansal (@rahul286) June 30, 2016

Such a delight meeting the inimitable @PrahladKakar and #SocialGuru @GautamGhosh at #SMDayPune https://t.co/jmUdmObyvm

— Tanvi Bhatt (@Tanvi_Bhatt) June 30, 2016

#SMDAYPUNE,SMDAY2016,socialmedia,socialmediaday   Blog

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ยฉ 2018 Social Media Day 2018, Pune (India) is organized by SocialChamps Media Pvt. Ltd.